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I like the Focus Forums interface because it is very friendly and easy for respondents to use. One of the big challenges of this type of research is creating the right tone, and there are several tools here that help: the avatars, the icons, and the home page messaging.


The graphic capabilities of this platform are superior, making it much easier to create projection exercises, as well as look at packaging or advertising graphics. Shamsu is very responsive to clients, providing good mid-project support. And they continually introduce enhanced features in response to moderator requests.


Their servers are also located in Canada, which is important to some clients who do not want customer information subject to Homeland Security rules.


Susan Abbott
Abbott Research and Consulting

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