FocusForums' built-in tools for participant and response tagging allow researchers tremendous time-saving benefits. Researchers can customize and apply demographics details to participants based on their screeners. This information is then exported with discussion transcripts in Microsoft Excel format to allow researchers to simply filter and drill down to the desired details.

The built in category management function allows researchers to create an unlimited amount of categories and sub categories. User responses can then be coded to the defined category structure to allow participant segmentation and pinpoint topics or quotes for further analysis.